Spring Fair 22

Spring Fair is a U.K-based trade show, focused on attracting buyers from home and gift stores.
Feb 22 was the first Spring show Sass & Belle had attended since pre-covid, making it a really important opportunity to create brand awareness and get in front of new customers from across the UK and Europe.

Due to the start of the year being the key buying window for many, it was imperative that a broad selection of Christmas and Non-seasonal products were on display.
The stand space was 16 x 7m and accommodated roughly 1,000 Christmas SKUs and over 600 non-seasonal gifts and homeware.

The main objectives | Results:

1. Brand Exposure – Unpresidentedly high footfall on the stand and many comments from the public on the stand design. Saying this was the first time they had come across Sass & Belle and loved the stand and offering.
2. New Customer Onboarding – A record number of new customers onboarded by placing their first order. Capturing an audience that we had not managed to attract through online efforts.
3. Sales Target – Smashed the sales target by nearly 100% making it the most successful trade show in memory – all achieved on a smaller stand than what it would historically have been.