The Christmas Lookbook showcased the new seasonal products for 2019, plus any bestsellers from previous years. The Lookbook was used as sales material, sent to customers around April, ready for pre-orders. The literature was also given to new, existing and potential trade customers at all Autumn/Winter trade shows.
As with all lookbooks I have worked on for Sass & Belle, this served as a sales tool with a heavy focus on brand promotion. Traditionally trade sales materials are very info-heavy with prices, boxes quantities, codes etc. With the trade website providing all this information and digital price lists available; long lists of information is simply not needed within printed literature.
