Valiant Fireside
Rebrand

Valiant wanted to reposition themselves to appeal to a younger more design-conscious consumer. In order to do this a full rebrand needed to take place. Muted earth tones replaced the harsh dated red and black, with pops of metallic gold on packaging adding a premium feel.

The bulk of the client’s revenue came from trade orders but there was a demand from consumers to purchase directly from the manufacturer. This meant that the website had to function for both B2B and B2C transactions. The website primarily appears as a B2C website, but wholesale pricing and information is revealed when a trade customer logs into their account. Trade pricing includes price breaks and custom discounts for specific customers or groups.

The appearance of the website had to be modern and fresh in order to attract a younger demographic. A large contributor to the feel of the new website and brand overall was improved photographic assets. To create these I directed and styled an on-location photo shoot that took place within a design-led home. When picking a location, it was important to find somewhere that fused modern and traditional decor – allowing for maximum consumer appeal. The new imagery allows consumers to see the products in the setting they were intended, leading them to envisage the product within their own homes.